My new Apple Watch Ultra 2 might be my favorite purchase of the year, but this Amazon Black Friday deal almost makes me wish I waited

Apple Watch Ultra 2 Black Friday
(Image credit: Future / Apple)

The Apple Watch Ultra 2 is the best smartwatch Apple has ever made, and I’ve loved mine since I purchased it in September. Now, thanks to Amazon’s Black Friday sale, you can pick up the Ultra 2 for $739; that’s the lowest-ever price we’ve seen for a device that’s only a few months old.

The deal includes most of the color options and band options for the Ultra 2, which means you can choose from the Ocean Band, the Alpine Loop, and the Trail Loop. One of the main reasons I love the Ultra 2 is because of Apple’s Trail Loop — genuinely the most comfortable strap I’ve ever worn on a watch of any kind. The Trail Loop is soft and functional, so I wear it all day and when I go to bed for sleep tracking. The strap is so good that I barely even realize the behemoth 49mm Watch on my wrist.

The Ultra 2 has opened my eyes to a whole new way of experiencing the Apple Watch thanks to its incredible battery life, especially when compared to the Apple Watch Series 9. For example, I manage three full days and three full nights on one single Apple Watch Ultra 2 charge. As I sit here typing this fantastic deal on Friday morning, I have 57% battery remaining despite my last charge ending on Wednesday evening. Having that extra battery compared to other Apple Watch models means you can use sleep tracking without thinking twice about charging, but if you do need to charge, the Ultra 2 charges to 100% in roughly two and a half hours.

Double Tap on Apple Watch Ultra 2

(Image credit: Future / Apple)

Lowest-ever price!

$799 <strong>$739 at Amazon</strong></a></p> <p><em><strong>A rugged feel</strong></em></p> <p>The Apple Watch Ultra 2 is the best Apple wearable out there. It has days' worth of battery life, a titanium base that exudes class, and a very impressive S9 SiP chip</p>" data-widget-type="deal" data-render-type="editorial">

Apple Watch Ultra 2 | $799 $739 at Amazon

A rugged feel

The Apple Watch Ultra 2 is the best Apple wearable out there. It has days' worth of battery life, a titanium base that exudes class, and a very impressive S9 SiP chip

The Apple Watch Ultra 2 also has the brightest display of any Apple product, with the ability to reach 3,000 nits. Unfortunately, in the Scottish winter, I barely see the sunlight, but I do not doubt that the gorgeous OLED display will be visible under most, if not all, circumstances.

Finally, the Ultra 2, thanks to its S9 SiP has increased performance that allows you to seamlessly interact with the Apple Watch using one hand and the Double Tap feature. I’ve found Double Tap to be very useful when grocery shopping, washing the dishes, and cooking, as it completely removes the need to touch the Watch’s display. The S9 SiP’s improvements also improve Siri, which now functions on-device.

I’m very happy with my full-price purchase, so if you’ve been waiting to try the Apple Watch Ultra 2, this $60 saving is the perfect time to pick one up. With that extra $60, you can make a dent in the AppleCare+ insurance for the device, which costs $99 for two years.

You also don’t need to wait for Apple’s Black Friday offer, as the company will give you a $50 gift card for an Apple Watch Ultra 2 purchase — nowhere near as good a deal as this one!

Black Friday
Save money with Black Friday sales

Grab bargains on Apple devices this Black Friday

If you're looking for the best Black Friday Apple deals as the annual sales season kicks off, we've got you covered. From now right through to Cyber Monday on November 27, we'll be serving up the best offers on iPhone, MacBook, Apple Watch, iPad, HomeKit smart home devices and more. Save a small fortune by checking back on our daily deals coverage.

John-Anthony Disotto
How To Editor

John-Anthony Disotto is the How To Editor of iMore, ensuring you can get the most from your Apple products and helping fix things when your technology isn’t behaving itself.

Living in Scotland, where he worked for Apple as a technician focused on iOS and iPhone repairs at the Genius Bar, John-Anthony has used the Apple ecosystem for over a decade and prides himself in his ability to complete his Apple Watch activity rings.

John-Anthony has previously worked in editorial for collectable TCG websites and graduated from The University of Strathclyde where he won the Scottish Student Journalism Award for Website of the Year as Editor-in-Chief of his university paper. He is also an avid film geek, having previously written film reviews and received the Edinburgh International Film Festival Student Critics award in 2019. 

John-Anthony also loves to tinker with other non-Apple technology and enjoys playing around with game emulation and Linux on his Steam Deck.

In his spare time, John-Anthony can be found watching any sport under the sun from football to darts, taking the term “Lego house” far too literally as he runs out of space to display any more plastic bricks, or chilling on the couch with his French Bulldog, Kermit. 

  • Just_Me_D
    Aside from my house, the Watch Ultra 2 is definitely my favorite purchase of 2023, thus far. When I bought it, Amazon had a discounted price and Best Buy (the place where I made the purchase) honored the discounted price which made it even better.